Over the last few decades the religious Right has dominated the mainstream discussion around “morals and values” in the United States. Claiming to be the moral compass for the country, they have defined a radically conservative platform for issues including abortion, welfare, LGBTQ rights and more. The Left, for the most part, has let this happen. Rather than leading with our values and vision, progressives have focused on making rational arguments for what is “right.” No matter how skilled our analysis, we have been unable to speak to the complex and holistic experiences of everyday people, to resonate with their need to be a part of something deep in their hearts and spirits. While the Right has organized people around fear, they have been even more powerful when they tapped into and met people’s desire for belonging. The Left has largely ignored these needs, contributing to our ineffectiveness in broad social change.