Brand identity is important for a high-profile global agency. Your logo tells your stakeholders who you are, what you stand for, and where you’re going. It’s about your values. Your story. Your people.
So it’s unfortunate that the new brand for the UN Framework Convention on Climate Change – launched yesterday amid much fanfare, and with just over a month to go until the Durban climate summit…
…bears a remarkable similarity to that of … er … Comedy Central.
D’oh! (H/t Jeff Hatcher.)