Public opinion and climate change

by | Jun 14, 2010


One  of the many strands of discussion at a Ditchley Foundation conference on climate change last week was the vexed question of how public opinion shapes the political space open to leaders on climate. There were many furrowed brows on this, not least given that the polling numbers on climate change are all heading the wrong way, all over the world – perhaps unsurprisingly, given the combination of the recession and media coverage of ‘climategate’.

My own take on this is that when we think about public opinion in the climate context, we’re a bit too fast to look at it through the lens of NGOs and the media – both of which had, I think, a terrible summit at Copenhagen.

Take NGOs first. For the most part, they concentrated on highly technical issues, as they have throughout the past decade – acting, in other words, like negotiators despite not having any bargaining chips. When they tried to look up a bit, and set an overall agenda, it was so vague as to be meaningless (“ambitious, fair, binding” – more on that here). Finally, as the summit fell apart, they retreated to their habitual comfort zone of arguing that it was all the fault of the US and EU, who had been unforgivably horrid to poor old China. (See Mark Lynas for a blistering critique of that view.)

Then, of course, there’s the feral nature of the 24/7 news media, which cheerfully overlooks its own agenda-setting role even as it peddles its sensationalised stories of stitch-ups, scandals and show-downs.

The Guardian’s John Vidal deserves singling out for an especially dishonourable mention here. Just two days in to Copenhagen, he ran a breathless piece saying that Copenhagen was “in disarray” following the leak of a draft agreement that “would hand more power to rich nations”. Never mind that the content of his piece was highly questionable (as we pointed out on GD at the time). The effect was to poison the atmosphere just as the summit began – leading the Indian environment minister to say in April this year that the summit had been “destroyed from the start” by the Guardian leak. Nice one, John!

So given that it would appear to be unwise to expect either NGOs or the media to help shape public opinion more constructively, what’s left? One suggestion at the conference was a bigger role for faith leaders – who are indeed getting steadily more active on climate.  

But my hunch is that it’s social networking technologies that are the key opinion formers to watch.

We’ve seen how breathtakingly fast they are at aggregating information – as during the Mumbai attacks, for instance, where Twitter was consistently 60-90 minutes ahead of the news media.  We’ve seen how they aggregate opinion as well as information – which can of course be as much of a curse as a blessing.  And we’ve seen how they can organise action – not just protest, but also more proactive policy solutions.

But what we haven’t seen, yet, is how all these elements could combine in the face of stronger climate impacts  – not just an extreme weather event, but an impact that could really trigger awareness of the potential for irreversible shifts. Strikes me that social networking technologies would be a highly unpredictable and interesting wild card in such circumstances – and potentially rather more useful than either NGOs or the media.

Author

  • Alex Evans

    Alex Evans is founder of the Collective Psychology Project, which explores how we can use psychology to reduce political tribalism and polarisation, a senior fellow at New York University, and author of The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough? (Penguin, 2017). He is a former Campaign Director of the 50 million member global citizen’s movement Avaaz, special adviser to two UK Cabinet Ministers, climate expert in the UN Secretary-General’s office, and was Research Director for the Business Commission on Sustainable Development. He was part of Ethiopia’s delegation to the Paris climate summit and has consulted for Oxfam, WWF UK, the UK Cabinet Office and US State Department. Alex lives with his wife and two children in Yorkshire.


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