Global Dashboard – Blog covering International affairs and global risks

Let the dialogue commence…

September 1, 2009 | More on Influence and networks | 10 comments

I take it all back. Within moments of publishing the post below about the naked protestors at Edelman, not one but two Edelman employees were in touch via Twitter, pointing me to a blog post by their CEO. Full marks for new media nimbleness. So what do they actually say?  Well, their main point is that

As with last time, we offered the protestors the chance to sit down (preferably, fully clothed) and engage in a constructive dialogue with us. We are happy to hear their concerns and discuss their issues. Sadly, they seem more intent on going for the headline, picture story and the sound-bite, rather than for a constructive and engaged conversation.

Now of course, it’s an entirely sensible comms strategy for Edelman to let everyone know that they tried to have a dialogue, but were snubbed by the protestors.  It positions them as the magnanimous, reasonable, centrist party, while the protestors are made to appear rather fringe by comparison.  The point is reinforced in the post’s last paragraph, which talks of the need for ”engaged dialogue among multiple stakeholders, including the NGO community”, while accusing the protestors of “cheap stunts”.

But wanting to be seen to be open to dialogue isn’t the same as being open to dialogue.

The protestors would doubtless reply to Edelman’s entreaties by pointing out that Edelman work with E.On – the power company that owns Kingsnorth – not (as their CEO’s blog post implies) because Edelman is impressed with E.On’s arguments that “in order to reduce our carbon emissions, keep energy affordable and keep the lights on, we need a balanced energy policy that includes renewables, nuclear and cleaner fossil fuels”, but instead for the rather more earthy reason that E.On pay them a healthy monthly retainer.

Now, I’m willing to give Edelman the benefit of the doubt here (they are after all involved in the admirable Citizen Renaissance project), but presumably not everyone will be so generous.  So how can Edelman win over the sceptics?

Quite easily, actually.  For Edelman to prove beyond dispute that they are themselves genuinely open to “engaged dialogue” –  in their own right, rather than just as a mouthpiece for E.On – all they need do, surely, is point to an example of an area in which they have a substantive disagreement on climate policy with E.On.

Perhaps in the comments section below?

10 comments »


  1. It maybe worth pointing out that Edelman policy affords those who have issues of moral conscience’ the opportunity NOT to work on a client project, if they feel strongly about something.


  2. That doesn’t prove much. What PR firm in its right mind would put staff onto an account if the employee in question had big moral issues about the client?

    Anyway, to come back to the question…? I’m keen to have an engaged dialogue, but not sure there’s much point if your side of the conversation is limited to key messages you’ve pre-agreed with E.On


  3. This is all quite entertaining. No doubt WS and H&K have already sent the poaching letters to E.On, if you can’t contain your own crisis and all that…
    That said, I really don’t mind companies dipping into pockets to engage in PR strategies (however misguided most of them end up being). The truth is that PR companies really don’t matter – despite all the glitz they attract, the horrible truth I discovered as a young boy scout heading out of parliament to the public affairs world, is that they have close to zero impact on the policy world. I suspect Mr Phillps, belatedly realising that blogging with a proper policy wonk in the form of Alex Evans is perhaps a ‘bad idea’ is now spending most of his time, (as most accounts end up doing) reassuring the half whit in-house guy at E.On that ‘going forward’ they have a ‘strategy’ in place of effective crisis communications. He will of course need to re-pitch this idea (probably in about six months time) by way of powerpoint presentation to maintain what is actually probably a pretty lame retainer of about 10k a month. If that. Bad luck Robert, you were probably a bright student once, and certainly probably didn’t want to get dragged into blogging on random websites…

    As for ‘moral objections’, fear not, I was told on day one don’t worry, we don’t work for BAT as we can make much more money out of healthcare these days. Make of that what you will, even more worrying is that one of the best money spinners going for London PR firms is from HMG itself… presumably they also wanted an ‘engaged dialogue’… the only problem for the tax payer was that the silly bunnies used to pay WAY more than 10k a month…… wait a minute, DEFRA could pay WS to ‘engage’ with the protestors to engage with Edelman who could then engage with E.On who could then engage back with DEFRA and maybe even drop in on DECC to give them a couple of ideas should Dieter Helm have become totally bored of the whole thing (the fact that DECC seem to think setting ’2050′ targets is still credible for utilities to lift a finger leaves us all a little worried) … Alas, this would all be far too much influence for a PR firm – back to food companies I’m afraid, much easier to promote obesity on the QT that address global warming…


  4. Sorry, still not Edelman engaging i’m afraid. Just wanted to suggest to ‘Real PR’ that although PR companies may have ‘close to zero impact’ on the policy world directly, if their pitch is successful (and let’s be objective, selling coal to the British public isn’t like selling coals to Newcastle because of its ready-made traditional, ergo, ‘sensible’ image) then it could convince a lot of voters that coal is a pragmatic choice, which might insidiously affect coal’s continued use. Having so much of the CO2-producing stuff could be another persuasive element.


  5. On the face of it a good point from C. Ellis, but guess what, here comes staggering point no.2 about PR companies. They not only have asbolutely zero impact on the policy making world, but they also have close to zero impact on any serious media. The fallacy that public affairs now uses media pressures to impact the political system is simply a non-starter. Don’t get me wrong, I’m not taking the mick out of the PR world, but just pointing out to the world that you shouldn’t really take this seriously (something that even decent policy wonks such as Alex seem to think is worth commenting on). It is in effect, just like many other industries a game so that corporate comms can all cover backs.

    Here’s a good example; Edelman produce a press release for E.On noting the merits of coal for energy security – oh, that’s a new one. They send it the FT – eerm, Ed Crookes takes one look at it and either deletes it or decides to run a piece taking the proverbial. Some random online wire might copy paste it – that clocks up as ‘column inch coverage’ – if you’re lucky you just might catch the Indi (which doesn’t actually have a proper energy team believe or not) to write some nonsense. When the junior intern does the daily or weekly media sweep for said client – the game continues.

    Now, what most people think they are getting when they hire a decent PR companies is personal contacts that would help to generate positive coverage for them given that any serious players in PR are either ex-fleet street editors. Supposedly the FT or Times become a credible shot. The snag, (as no doubt E.On, RWE et al have found out), that being ex-Fleet street editors, these guys aren’t stupid. The amount of times we worked on client portfolios trying to PR something totally lame was about 98% of the time. It was only when we got the occasional decent bit of news / material to PR that the ex-fleet street boys would ever make the call. On this 2% case, the reality was precisely was that it didn’t actually need PR assistance anyway – it would easily have made the news anyway. This all made the ex-fleet street boys glow nicely though and saved them from looking like total PR losers in ex-colleague eyes… the occasional ‘evening meal’ with editors past and present with the Sun (or some such rag) would also be laid on for clients to press the point once a year that they were gaining ‘influence’ but in the final analysis it all really didn’t amount to much. It did however keep the game going that bit longer before having to knock-up yet another tedious powerpoint pitch to retain the client…

    Enough PR nonsene on this blog – back to policy stuff.


  6. Hi everyone, it’s horrible to walk into a room blowing a trumpet, but just to put into context what is to follow, I was one of the Naked Truth activists the other day.

    Now. We don’t want to get into a massive argument over who’s been approaching who to chat – that would derail from the important issue, and therefore only play into Edelman’s hands. Suffice it to say that it would be silly to get all the way to the building in question and then refuse to talk. How could the activists avoid such a discussion, being superglued to the lobby?!

    The fact of the matter is that we would talk happily, if it were in public. The only conversation we have been offered is a one-on-one behind closed doors. That is simply not acceptable. We will not be fobbed off with a backslapping discussion that alienates the public from the issues. We would be retreating under the protective smokescreen from under which Edelman has until now successfully disseminated its greenwash.

    Ultimately, Edelman’s CEO has stated publicly that he supports what he describes as Eon’s “balanced” energy policy. This so-called balance is in fact a brief tip of the hat to renewables, just enough to satisfy the press, then back to coal. Compare Eon’s “balanced” energy policy (building the first new coal-fired power stations in UK for 30 years) to the legally binding emissions targets that have been in place, and we see what kind of company Edelman is happy to represent. If Eon were as green as Edelman make out, why would it be the long-standing number one target of UK environmentalists? There’s plenty of other targets out there!

    What was important on the day was that people read the banners and fliers, and discussed the issues with other people in the street. The media were hooked, as you’ve pointed out, and Edelman’s disgraceful role in climate change has been brought to the public’s attention. Whether or not you agree with our methods, can you disagree with our message?

    I hope this helps. If people are interested, I have two video links. The first is of documentation of the action itself. The second is of a follow-up video we recorded the night after.

    http://visionontv.blip.tv/file/2542762/
    http://www.youtube.com/watch?v=hjgfY_EZcWc

    It’s probably also worth pointing out that Mr Phillips has been challenged to point to an area in which Edelman disagree with Eon, has replied to that challenge, and has failed to point to such an area. Opt-out policies are largely irrelevant – as has already been pointed out it would be silly to have someone work on an issue, who disagrees with the “party line” on the matter. It’s interesting that Mr Phillips seems unable to present an Edelman line that in any way deviates from Eon’s. Given this, discourse seems sadly redundant.

    Matthew


  7. “On the face of it a good point from C. Ellis, but guess what, here comes staggering point no.2 about PR companies. They not only have asbolutely zero impact on the policy making world, but they also have close to zero impact on any serious media.”

    I’m not here to talk about E.ON, coal or Edelman per se, but the above comment by “Real PR” is an attempt at humour, right? Any serious scrutiny of the media reveals that the majority of stories do not originate from the blood, sweat and tears of fearless, investigative hacks. They originate from the releases and briefings generated by PR companies. The hacks simply package and publish them. If you do not understand that elementary fact then perhaps you’ve a lot to learn about the business. Is H&K recruiting rookies now?


  8. Thanks for that one TRJS! Alas, I learnt rather too much about the business which is why I called time on it. If you re-read my comments, you’ll note that the repackaged press releases does of course account for the vast majority of ninth rate sloppy journalism, but it’s important to distinguish between serious outlets and pap. If we all want to do pap then that’s fine – it’s just as I note, the cyclical industry disease between PR and ropey journalism – all of which keeps cliets happy. On that note Matthew, you are quite right, you would be totally wasting your time having a discussion with Edelman as they really are quite trivial as far as the entire debate is concerned. PR is PR – not policy hot beds.

    Assuming you actually have any serious ideas as to how to square the circle between energy security and climate change (which if you do, I would be all ears given Alex’s previous critiques of very bad NGO policy advocacy) you are probably best off taking them straight to the government. Indeed, forget E.On, they will merely respond to policy changes – no more, no less as it really isn’t their job to look at externalities. I’m not going to bleet on about dark spreads, CCS, feed in tariffs etc etc etc, that deserves a proper blog page in its own right, but if you want anything to happen, governments will have to do the heavy lifting first which will be economically and thus, politically painful…

    As for the rookies comment, I would agree TRJS. Most of the PR people I met, particularly in consumer, tech and health are so dumb that the main reason why they can crack on with the job in hand is precisely because they have close to zero understanding of the real policy issues involved. Put it this way, a head of healthcare at a rather large global PR firm that H&K might consider its biggest London competitor had never heard of TRIPS…. eeerm, right. One of many, many examples I could list if you really want … Some people were extremely good, but not many. They also didn’t last long as they had the intelligence to work out how stupid the whole thing really was.

    By the same token, it’s entirely possible that TRJS is a random punter, or indeed that he might well be an Edelman employee trying to be a little more subtle than Mr. Philips. Gosh that sounds very conspiracy theorist – sorry TRJS is you’re not. If you think about it using the web (and blogs) to get messaging out (Mc Donalds got onto that early doors and caught a cold when NGOs realised it was all about as genuine as a nine bob note), is tacit recognition of having to resort to lame media rather than serious ‘opinion leaders’. The new age of media, democratising, lively… zzzzzzz, dull, and mostly full of nonsense (current site excluded naturally).

    In a way, that’s the problem with PR; too much worrying about ‘positioning’ and not enough focus on what it is they are actually positioning in the first place…. If they understood that, then PR might actually really start to count; some of the brigher journalists might just rethink the delete button, but certainly not yet… To bring this back to some vague kind of policy relevance rather than a boring insight into PR, this is probably the only factor holding back Cameroon from a certain victory at the next election. No one is really quite sure whether he is the real deal or not, not least becasue of his PR background he seems to have taken into office – too much fluff, not enough policy “it’s the PR stupid” springs to mind. It really is the only thing keeping him from certain office – fancy that, the vagaries of PR save Mr. Brown…. certainly a thought for government departments to keep in mind next time they decide they want to ‘engage’ with the public via PR consultancies in future. On that note, I hear DLA are very good when it comes to ‘drumming’ up support for runways – anyway…

    PS Top tip from one rookie to another TRJS, if you want to get a hit in Guardian, Times etc go via the Evening Standard – it’s more or less where the main Q is taken from for the following days news … Likewise, if you want to get into the Sunday’s, normally go for Thurs or Friday weekly’s to stand a fighting chance. You might just get lucky…


  9. Nevertheless, Climate Camp caught the attention of Global Dashboard.


  10. Hi stuck record,

    Thanks for the response, I’ve posted on pretty much every story/blog that has come up about this, and as far as I can see you’re the only person who’s responded. This Phillips bloke has posted on most of them too, he knows they exist, yet seems unable to find the reply button. Odd.

    We reject false governmental solutions – government policy supports Kingsnorth, a 3rd runway at Heathrow, fails to bail out Vestas, plugs CCS, the list goes on. We’d welcome any positive moves by a government to tackle climate change, but a culture change is required first in order to force the government to act properly. We won’t achieve that by talking in shady backrooms with Edelman spin doctors or government hacks – these kind of “solutions” alienate the public.

    We stood on roofs and in lobbies for close to 5 hours, waiting for someone to dare talk to us. It didn’t happen, so I guess we’ll have to take to the roofs again.

    C. Ellis, the media/blog response has been phenomenal, clearly we’ve kicked up quite a storm. Hopefully the greenwashers will start talking OPENLY soon and we can get down to it.

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It’s interesting to look back a few years – to when the world was worried that food was too cheap, not too expensive. In 2004, the UN Food and Agricultural Organization looked back on a long bear market for food: forty years in which real prices of agricultural commodities had fallen 2% per year, or [...]

How many people are hungry?3

The good news: poverty is in retreat. The bad news: hunger isn’t.  That’s the headline finding for the first Millennium Development Goal , which aims to halve the proportion of people living on less than $1.25 a day and the proportion of people living in hunger between 1990 and 2015. Great strides have been made [...]

“Freeing the entire human race from want”2

The MDGs are so over Having just been rude about one World Bank report, here’s a positive review of another – the Global Monitoring Report 2011, which the Bank produces jointly with the IMF. The GMR updates progress against the Millennium Development Goals – targets that were set as the culmination of a push throughout [...]

21 years ahead of its time5

A 1989 article on ‘the global teenager’ in Whole Earth Review was way ahead of its time in identifying the crux of what today’s youth bulge means for global change

Is it time for Sustainable Development Goals?5

The pros and cons of a new global set of Sustainable Development Goals (SDGs) – and how they might work in practice

The one book you must read over the summer9

Mark Lynas’s new book The God Species is a must-read for environmentalists

Fair shares in a world of limits: the new front line for development-

Thoughts after from a joint WWF / Oxfam seminar on resource scarcity, fair shares and development.

What the ‘powershift’ narrative overlooks on US-China relations-

The ‘powershift’ narrative about US-China relations obscures how much they have in common: unsustainable growth paths, shaky financial sectors, political sclerosis, massive inequality, reliance on imported resources and above all their status as the two principal obstacles to collective action on shared global risks.