Yesterday saw the launch of action/2015, the new global campaign on poverty, inequality, and climate change that will rally more than a thousand campaigning organisations around four crucial summit moments on these issues that will take place over the year ahead.
It’s the right campaign at the right time, because now more than ever, power is so distributed that only mass mobilisation and values change will be able to bring about the transformation needed – something I realised vividly during the profoundly disillusioning experience that was acting as the author of the UN High-Level Panel on Global Sustainability in 2011 (more on that sorry tale in the first couple of pages of this talk of mine from 2013).
But just what kind of values change is it that we need? I’ve written before, over at Eden 2.0, about the importance of stories for mobilising change – so what is it that those stories need to be about?
In our forthcoming report for Tearfund – working title The Unfinished Jubilee: Towards a Restorative Economy – Rich Gower and I argue that three themes are especially important. You can sum them up in just ten words: A larger us. A longer future. A different good life.
1. A larger us
First up, we need to think less of “people like us” and more of “people – like us”. The whole sweep of human history is a story of expanding the size of the ‘we’ with which we empathise – from itinerant bands of hunter-gatherers to chiefdoms, from city states to kingdoms, and on to modern nation states and the staggeringly diverse communities of affinity and ethnicity in today’s globalised world. This expansion of empathy was perfectly captured by Martin Luther King in his 1963 ‘letter from Birmingham City jail’:
I am cognizant of the interrelatedness of all communities and states. I cannot sit idly by in Atlanta and not be concerned about what happens in Birmingham. Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny. What affects one directly, affects all indirectly.
Above all, we need to get back to thinking in terms of the common good – and to do so at planetary scale, because in a world of global interdependence and planetary boundaries, only a 7 billion ‘us’ will do.
2. A longer future
Second, we need to face up to the fact that we’ve fallen out of the habit of thinking about the long term. Instead, our political leaders rarely have the luxury of thinking beyond the next election; our business leaders, the next financial quarter; our journalists, the next 24 hour news cycle. Scientist and author Danny Hillis observed in 1994 that:
When I was a child, people used to talk about what would happen by the year 2000. Now, thirty years later, they still talk about what will happen by 2000. The future has been shrinking by one year per year for my entire life.
In particular, there has been a catastrophic implosion of the implicit covenant between past, current, and future generations. Today’s young generation in developed countries face a far more uncertain future than their parents, with unaffordable housing, costly higher education and student debt, and the end of ‘jobs for life’. And globally, the next generation faces a future of steadily increasing climate change and resource scarcity – unless decisive action is taken now to prevent that from happening.
3. A different good life
Third, recent years have seen a wealth of research challenging the idea that material consumption levels have much to do with happiness, at least beyond a certain point. Surveys that measure people’s subjective wellbeing routinely find that the correlation between life satisfaction and income starts to break beyond a certain level of GDP per capita. Robert Kennedy recognised this nearly 50 years ago, when he observed that,
Yet the Gross National Product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything, in short, except that which makes life worthwhile.
So our stories need to focus on a broader idea of human flourishing, encompassing not only material security but also goals further up the ‘hierarchy of needs’ – such as friendship, family, a sense of connection, confidence, achievement, and the respect of others.