Remember a time when people went out and joined hands in the streets to demonstrate their passion about the issues they cared most about? Well, forget all that sentimental crap and get with the 21st century, my friend. These days, it’s all about the NGO airmiles.
This is an excerpt from the website of the Global Citizen Festival, next weekend’s jamboree in Central Park at which Coldplay, Beyonce, Ed Sheeran, and Pearl Jam will extol the virtues of the Sustainable Development Goals. Wondering how to get hold of a ticket? Answer: you have to go on an “Action Journey” (yes, really). Once you accumulate 65 points from taking actions like the ones above, presto! – you’re entered into the lottery for tickets.
Now, call me old fashioned, but isn’t the point of mobilising people for demonstrations to show politicians clearly that said demonstrators really care about the issue in question? True, that clarity may have got a bit blurred once demonstrations started turning into free U2 gigs like Live8. But that’s nothing to the mixed messages we’re sending politicians once they start to wonder if the people tweeting them about water and sanitation are actually just after free Beyonce tickets.
Worse than that, we’re also sending people the implicit but still unambiguous message that the SDGs aren’t worth caring about in and of themselves; that we understand that of course we’ll need to throw in some freebies in order to get you to give a shit about ending poverty by 2030, or bringing today’s levels of inequality under some kind of control, or ending violence against women and kids. Seriously? Is that really our model of activism?