Public interest in the SDGs

I got curious about what’s happened to global interest in the SDGs since they were agreed in 2015, so I ran a Google Trends analysis on it.

Top line: turns out there’s been a steady increase in global interest since 2015, which is pretty much the opposite of what I expected to see (spike in 2015 and precipitous decline since then).

But then when you drill down into where this interest is coming from you find a *huge* regional skew. All of the top 10 most engaged countries are in Sub-Saharan Africa – whereas countries like China, US, Germany, France, UK, Brazil all score less than 5 out of 100 on the engagement scale.

TLDR: these may well be the Goals the world needs in the early 21st century. But even as publics all over the world vote for radical change, not many of them are looking to the SDGs for it.