The first law of politics

by | Aug 6, 2013


From Janan Ganesh in the FT:

More than any profession, politics suffers from the myth of strategy. Its practitioners and pundits tend to attribute electoral success to a compelling “message” or “narrative” backed by a “ground game”, a media “operation” and something to do with the internet. There is almost nothing that cannot be achieved if you politic hard enough, it seems.

This is, of course, a fantasy. The first law of politics is that almost nothing matters. Voters barely notice, much less are they moved by, the events, speeches, tactics, campaigns or even strategies that are ultimately aimed at them. Elections are largely determined by a few fundamentals: the economy, the political cycle, the basic appeal of the party leaders. The role of human agency is not trivial, but it is rarely decisive either.

Author

  • Alex Evans

    Alex Evans is founder of the Collective Psychology Project, which explores how we can use psychology to reduce political tribalism and polarisation, a senior fellow at New York University, and author of The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough? (Penguin, 2017). He is a former Campaign Director of the 50 million member global citizen’s movement Avaaz, special adviser to two UK Cabinet Ministers, climate expert in the UN Secretary-General’s office, and was Research Director for the Business Commission on Sustainable Development. He was part of Ethiopia’s delegation to the Paris climate summit and has consulted for Oxfam, WWF UK, the UK Cabinet Office and US State Department. Alex lives with his wife and two children in Yorkshire.


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