Time to catch up with the Global Market Review of the Denim and Jeanswear Industries – Forecasts to 2006, which we foolishly missed on its publication in May.
The long-term future
* Looking ahead to 2016, the denim jeans market has a rosy future, the report says.
* Dollar growth will be 6.6% between 2012 and 2016, while unit growth will be 7.7%. This is a direct consequence of the shift in the market away from developed countries and towards the rest of the world.
* Even the more pessimistic long-term scenario sees North American consumption flat at 35%, a 5% rise in the jeans market value in Japan and South Korea, and a dramatic 23% jump in the US dollar value of the jeans market in the rest of the world.
* The only blip is a 2% drop in Europe’s share of world consumption to 35%.
There goes the West…
