UNFCCC: try not to laugh

by | Oct 26, 2011


Brand identity is important for a high-profile global agency. Your logo tells your stakeholders who you are, what you stand for, and where you’re going. It’s about your values. Your story. Your people.

So it’s unfortunate that the new brand for the UN Framework Convention on Climate Change – launched yesterday amid much fanfare, and with just over a month to go until the Durban climate summit…

…bears a remarkable similarity to that of … er … Comedy Central.

D’oh! (H/t Jeff Hatcher.)

Author

  • Alex Evans is founder of Larger Us, which explores how we can use psychology to reduce political tribalism and polarisation, a senior fellow at New York University, and author of The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough? (Penguin, 2017). He is a former Campaign Director of the 50 million member global citizen’s movement Avaaz, special adviser to two UK Cabinet Ministers, climate expert in the UN Secretary-General’s office, and was Research Director for the Business Commission on Sustainable Development. Alex lives with his wife and two children in Yorkshire.

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